NaturallyBengal is about supporting environment-friendly, sustainable lifestyle by promoting a range of plant based eco-friendly products, sourced from the bounteous forests of Bengal, which are aesthetically appealing and support a green way of life. Sustainability, in today’s world, is not just a passing phrase: it is about adopting a certain kind of lifestyle.
The usage of these products was earlier confined to the geographical locations of their origin. With several design development initiatives, various craft items have seen the light of the day.
The intervened districts - their bountiful forests and substantial wildlife are paradise for nature lovers.
The initiative has reached more than 27,000 heads and with women constituting the major chunk involved in the craft process, they are gradually evolving as propellers of socio-economic growth of their family and subsequently of the community.
The intervention’s success has thus been significant in ushering in Women Empowerment.